Privacy Policy
Last updated: November 2026
The Sea Lord Hotel & Beach Club (“The Sea Lord,” “we,” “us”) respects your privacy. This policy explains what information we collect through sealordhotel.com, how we use it and the choices you have.
Information we collect
- Contact form: your name and email address, and if you choose to share them, your phone number, travel dates and the details in your message.
- Mailing list (“Letters from the Coast”): your first name and email address, your city and state if you add them, and your consent to receive our emails.
- Email, phone and WhatsApp: the information you choose to share with us.
- Technical information: like most websites, our hosting provider’s servers automatically record standard details such as your IP address, browser type and the pages you visit. This keeps the site secure and working.
This website does not collect payment card details. Card details you enter when booking are collected by our booking provider (see “Other websites and services” below).
How we use your information
- To answer your questions and help with reservations, events and special requests.
- To send you news, special rates and updates from The Sea Lord, only if you joined our mailing list. You can unsubscribe at any time.
- To understand how visitors use our website so we can improve it.
- To keep our website secure and free of spam.
We do not sell or rent your personal information.
Who we share it with
We share information only with service providers that help us run our website and communications, such as our website hosting provider, the service that delivers our website emails, our analytics provider (Google Analytics) and, in the future, an email newsletter service. They may use it only to provide those services to us. We may also disclose information when the law requires it.
Other websites and services
Our website links to, or shows content from, services that have their own privacy policies:
- Online booking: Check Rates and Book Now take you to our booking engine, which is run by a third party.
- Google Maps: the map on our pages is provided by Google, which may collect information such as your IP address when the map loads.
- Translation: the language selector uses Google Translate to translate our pages.
- WhatsApp, Facebook, Google, Tripadvisor and Expedia: links to these services open their own websites or apps.
Please read their privacy policies to learn how they handle your information.
Cookies and analytics
We use Google Analytics to understand how visitors use our website, for example which pages are visited and how long people stay. These services use cookies and similar technologies and may collect your IP address, your device and browser type and the pages you view. We use this information only to improve our website.
You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google’s opt-out browser add-on. The embedded Google Map and the language selector may also set their own cookies. WordPress, the system that runs our website, sets cookies only for staff who log in to manage it.
How long we keep it
We keep messages for as long as we need them to help you and for our normal business records. We keep mailing list details until you unsubscribe or ask us to delete them.
Your choices
You can ask us to see, correct or delete the personal information you have given us through this website, or to stop sending you emails. Contact us at info@sealordhotel.com or 954-776-1505.
Security
We use reasonable measures to protect your information, including a secure (HTTPS) connection. No website can be completely secure, so please don’t send card numbers or other sensitive details through our forms.
Children
The Sea Lord is an adults-only hotel for guests 21 and over. Our website is not meant for children, and we do not knowingly collect personal information from them.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.
Contact us
The Sea Lord Hotel & Beach Club
4140 El Mar Drive, Lauderdale-by-the-Sea, Florida 33308
info@sealordhotel.com · 954-776-1505